{"id":1666,"date":"2023-04-04T07:00:00","date_gmt":"2023-04-04T05:00:00","guid":{"rendered":"https:\/\/social-solution.it\/?p=1666"},"modified":"2023-04-02T15:35:54","modified_gmt":"2023-04-02T13:35:54","slug":"che-cose-il-pixel-di-meta-e-a-cosa-serve","status":"publish","type":"post","link":"https:\/\/social-solution.it\/che-cose-il-pixel-di-meta-e-a-cosa-serve\/","title":{"rendered":"Cos&#8217;\u00e8 il Pixel di Meta e a cosa serve"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1666\" class=\"elementor elementor-1666\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c8b037c elementor-section-full_width elementor-section-stretched elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"3c8b037c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6badcbd8\" data-id=\"6badcbd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7d204c7\" data-id=\"7d204c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55f06a0 elementor-widget elementor-widget-video\" data-id=\"55f06a0\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/811738862?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f2f5f1f\" data-id=\"f2f5f1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4973f1 elementor-section-full_width elementor-section-stretched elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"a4973f1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b908d41\" data-id=\"b908d41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b34cd elementor-widget elementor-widget-video\" data-id=\"c7b34cd\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/811738862?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc17dcf elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"dc17dcf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb000c9\" data-id=\"eb000c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66dfee5 elementor-widget elementor-widget-text-editor\" data-id=\"66dfee5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il <strong>pixel di Meta<\/strong> \u00e8 una porzione di <strong>codice<\/strong> che si applica su un sito web e consente di <strong>misurare l&#8217;efficacia delle inserzioni<\/strong>, in questo modo possiamo capire quali azioni eseguono le persone sul sito. <\/span><span style=\"font-weight: 400;\">Possiamo usare il pixel per: Mostrare le inserzioni alle persone giuste, Aumentare le vendite, Misurare i risultati delle tue inserzioni.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Una volta fatta la configurazione, il pixel <strong>traccer\u00e0 quando qualcuno esegue un&#8217;azione sul sito<\/strong>. L&#8217;aggiunta di un articolo al carrello o l\u2019acquisto di un prodotto sono esempi di azioni registrate dal Pixel. <\/span><\/p><p><span style=\"font-weight: 400;\">Per vedere tutti gli eventi o azioni che il Pixel sta registrando puoi andare nella pagina del pixel in Gestione eventi<\/span><span style=\"font-weight: 400;\">. Da qui vedrai tutte le azioni eseguite dagli utenti. Se usi il pixel di Meta, ti consiglio di utilizzare l&#8217;<strong>API Conversions<\/strong>, in quanto opera con il tuo pixel e ne migliora le prestazioni.<\/span><\/p><p><span style=\"font-weight: 400;\">E tu hai mai configurato gli eventi del Pixel? Scrivilo nei commenti!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b23ca3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b23ca3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1265140c\" data-id=\"1265140c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3554859c elementor-widget elementor-widget-aux_icon_list\" data-id=\"3554859c\" data-element_type=\"widget\" data-widget_type=\"aux_icon_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"widget-container aux-widget-icon-list aux-parent-aue4c3dba4\" style=\"\" ><div class=\"widget-inner\"><div class=\"aux-widget-icon-list-inner\"><ul class=\"aux-icon-list-items aux-direction-horizontal\" ><li class=\"aux-icon-list-item aux-list-item-has-icon aux-icon-list-item-cc308e8 elementor-repeater-item-cc308e8\" ><span class=\"aux-icon-list-text\" >Seguici:<\/span><\/li><li class=\"aux-icon-list-item aux-list-item-has-icon aux-icon-list-item-f3d0d74 elementor-repeater-item-f3d0d74\" ><a class=\"aux-icon-list-link\" href=\"https:\/\/www.instagram.com\/socialsolutionweb\/?next=%2F\" target=\"_blank\" ><span class=\"aux-icon-list-icon auxicon auxicon-instagram\" ><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-icon aux-icon-list-item-1caf8e4 elementor-repeater-item-1caf8e4\" ><a class=\"aux-icon-list-link\" href=\"https:\/\/www.facebook.com\/socialsolutionweb\/\" target=\"_blank\" ><span class=\"aux-icon-list-icon fab fa-facebook\" ><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-icon aux-icon-list-item-57fedd7 elementor-repeater-item-57fedd7\" ><a class=\"aux-icon-list-link\" href=\"https:\/\/www.linkedin.com\/company\/socialsolutionweb\/\" target=\"_blank\" ><span class=\"aux-icon-list-icon fab fa-linkedin\" ><\/span><\/a><\/li><\/ul><\/div><\/div><\/section><!-- widget-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-351b14b0 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"351b14b0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7296ea5f aux-appear-watch-animation aux-scale-down\" data-id=\"7296ea5f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdc0173 elementor-widget elementor-widget-aux_modern_heading\" data-id=\"bdc0173\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h2 class=\"aux-modern-heading-primary\"><\/h2><h2 class=\"aux-modern-heading-secondary\"><span class=\"aux-head-before\">CON&nbsp;<\/span><span class=\"aux-head-highlight\">OSCIAMOCI<\/span><\/h2><\/div>\n        <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b48d17 elementor-widget elementor-widget-text-editor\" data-id=\"9b48d17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 style=\"text-align: left;\"><strong><span style=\"color: #ffffff;\">INIZIA UN\u00a0 PROGETTO CON NOI<\/span><\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae96b2b elementor-widget elementor-widget-text-editor\" data-id=\"ae96b2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">Raccontaci la tua storia, descrivici il tuo progetto, i tuoi obiettivi o facci una domanda.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73bfce91 eael-gravity-form-button-custom elementor-widget elementor-widget-global elementor-global-1037 elementor-widget-eael-gravity-form\" data-id=\"73bfce91\" data-element_type=\"widget\" data-widget_type=\"eael-gravity-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"eael-contact-form eael-gravity-form eael-contact-form-align-default\">\n                                <script type=\"text\/javascript\">var 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novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_1_1\" ><label class='gfield_label gform-field-label' for='input_1_1'>Nome e Cognome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_1_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_1_4\" ><label class='gfield_label gform-field-label' for='input_1_4'>Telefono<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_1_4' type='tel' value='' class='large'   aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_1_5\" ><label class='gfield_label gform-field-label' for='input_1_5'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_5' id='input_1_5' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_1_9\" ><label class='gfield_label gform-field-label' for='input_1_9'>Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_9' id='input_1_9' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_1_10\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_1_10\" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Trattamento dei dati 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